Unfortunately, it seems to me we live in world of so much constant change, you can't always do both.  But that doesn't mean you can't try.

Right now, 4K video or UHD "Ultra High Definition" video is redefining what is considered "professional" or master quality resolution.  For that reason, most professionals are looking at 4K as the next step, and even 8K.

Any parent, for example, can now "video" almost every aspect of her child's life from start to finish.  (For that reason, our society might be producing the most image conscious and narcissistic generation in history, but that's another story.)

For filmmakers such as myself, who produce industrial and corporate videos in between entertainment projects, the name of the game is commercial viability.

Professional image acquisition with quality lighting, sound, and slick post production finishing still takes more time, effort and expertise than the average consumer cares to attempt.  And talent and taste still make a difference.

Even so, the means of production change rapidly today, and that includes the price of the equipment needed to produce professional level material.  

The toughest changes for independent producers like myself have to do with the way movies are distributed now.  Anyone who remembers renting movies on VHS at popular stores like Blockbuster and 20/20 might understand what I'm talking about.  Before Video Rental stores became a thing of the past, movies that had a very brief theatrical existence or even none at all could still very easily come out very profitable through the video rental business.